About Function
& Flow
Strategy-led SEO content. Human clarity. AI speed.
Hi, I’m Bec Swanson; a content strategist, SEO lead, and AI systems thinker.
I created Function & Flow to solve the problems I saw over and over again in content operations:
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Content takes too long.
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It costs too much.
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And too often, it doesn’t perform.
Function and Flow
was built to change that.
A smarter way to scale content
After more than a decade leading SEO content programs across industries (from finance and e-commerce to education and AI) I’ve seen what works and what breaks.
And I’ve learned how to fix it.
At Function & Flow, I bring together:
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SEO strategy that aligns with both search intent and business priorities
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Content architecture that’s built for clarity, conversion, and long-term performance
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AI-enhanced workflows that streamline production without sacrificing quality or voice
Whether you’re launching a content engine from scratch, wrangling a massive backlog of old content, or trying to scale without burning out your team—I meet you where you are and help you go further, faster.
What I bring to
the table
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10+ years in content strategy, SEO, and editorial leadership
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Experience managing 150+ articles/month across e-commerce, SaaS, edtech, finance, and more
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Deep knowledge of tools like Clearscope, GSC, SEMrush, Ahrefs, GA4, Looker Studio, and GPT-powered systems
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A background in creative writing (M. F . A), psychology (B.S), and organizational leadership (M.A.), because good strategy requires both technical insight and human clarity
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Advanced AI integration skills—from prompt engineering to workflow automation—for faster, smarter content production
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Hands-on experience helping small, medium, & large businesses grow with content-driven websites that convert
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A track record of building scalable systems that balance efficiency with editorial quality
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A background in creative writing (M.F. A), psychology (B.S.), and organizational leadership( M.A.)—because good strategy requires both technical insight and human clarity
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A client-centered mindset and a calm, collaborative approach to every project
Why
Function & Flow?
At the heart of Function & Flow is a simple belief:
Smart content doesn’t need to be slow, and it doesn’t need to sound robotic.
With the right strategy, the right systems, and the right partner, your content can move faster, perform better, and feel less like a chore.
Because great content needs both:
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Function — systems, structure, data, and strategy that keep things scalable and effective
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Flow — voice, clarity, ease, and creativity that make your content feel like you
When the two come together, you get content that performs and feels good to produce. And that’s the kind of work I want to be known for.